Audience Growth Strategist

Growing audiences for good

Audits. Organic content strategy. Digital PR. Roadmaps.

I help organisations find their people, reach them, and keep them.


I love research more than most: not the surface sort, but digging deep until I find something meaningful. I like making things from scratch, like sourdough. Apparently my cinnamon and chai fruit loaf is better than Lakehouse.


Based in Daylesford, working across Australia.

Currently: All the Queens Men, The Daylesford Foundation


Previously: Daylesford Dharma School, Malthouse Theatre, Arts Centre Melbourne, The Jewish Independent, Words in Winter Festival


Lior Albeck-Ripka at The National Theatre, St Kilda. Photograph Taken by Michelle Grace Hunder

No two projects are the same

If you follow a cookie-cutter marketing rulebook, you blend in. In a crowded market, being fine is the same as being invisible.


That's why I don't do tactical busywork or generic content calendars. I start by finding the story only you can tell. Then I help you find the people already looking for what you do.


We find the spark together. Everything else follows from that.

Diagnose. Story. Roadmap.

Image of a magnifiying glass on paper connected to copy about marketing analysis in Lior's approach

Looking under the hood


Every project starts here. I take a close look at what is actually happening across your digital presence: where your effort is going, what is returning, and where the gap between the two is biggest. I find the leaks. I find the sparks. You do not need more activity. You need to know which activity matters.

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A typewriter with the words Stories Matter typed on white paper

Uncovering unique stories

Every organisation has a story worth telling. Most just have not found the right way to tell it yet. I look at what your mission actually means to the people you are trying to reach, then build a messaging framework around that. Every piece of content gets a clear job to do. No more posting into the void.

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A surreal pastel coloured image of a mountain of steps going up to the clouds with a nice comfortable looking bed on top. The bed linen is mostly a muted red with one purple pillow and the stars are purple as are the clouds

What ‘Good’ looks like


I give you a prioritised roadmap with plain-language definitions of what done actually looks like. Not a list of tasks to add to an already full plate. A focused sequence of the three things that matter most right now, with a clear picture of what success looks like at each step.

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I've worked with

Melbourne Symphony Orchestra logo
Australian Centre for the Moving Image (ACMI) logo
The Jewish Independent logo
Malthouse Theatre logo
City of Greater Bendigo Logo
Melbourne International Arts Festival Logo

How I got here

After two decades in senior roles at Arts Centre Melbourne, Malthouse Theatre, Melbourne International Arts Festival, Australian Centre for the Moving Image, and running my own artist and events agency, I’ve carved out a strategic growth process for working with a small roster of mission-led clients. Based in Daylesford, I bridge the gap between high-level institutional strategy and the "on-the-ground" reality of independent creative work and audience development.

Recent work

Audience Growth Strategist

Words in Winter

A 24-year-old literary festival in Daylesford, run by volunteers.

I led the website rebuild, from the brief to launch, with search and usability built in. Then I set the social content strategy and ran a direct email campaign, with the festival's first analytics in place. One email, sent in the quietest week, tripled ticket sales over the next two days.

I also created Words in Paradise, a video series filmed in a local bookshop where guests pick five books from the shelves. It produced four of the festival's ten most-engaged posts of the year.

Email drove one in ten ticket sales. List: 810 to 1,218 (+50%)
Brand and strategy, 2026 to now

The Daylesford Foundation

Since 2019, more than $1.2 million distributed and 65 scholarships for young people across Hepburn Shire, in a place most visitors assume doesn't need help.

I started with a roadmap and found the story only TDF can tell: the postcard and the whole shire. That story became the basis for the website rebuild, search and content strategy. Then I built its email list from zero, set up the automations, and connected fundraising, social media, analytics, the website and email. Now I'm delivering its brand awareness strategy, to grow local awareness, industry thought leadership and the donor pipeline.

Building the Foundation's profile and its donor pipeline.
Digital Pulse Check

All The Queens Men

A queer public-performance company from Australia, touring internationally. Since 2010 they've taken Fun Run from Arts Centre Melbourne to Taipei, Ansan and Kuopio, with coverage in The New York Times and The Guardian.

They make the work. I ran a thorough Digital Pulse Check across their 22 channels, from search and website to email, social, video and press. It showed where people slip away, and how their press and video can lead audiences, funders and presenters back to their own website, with clear steps to smooth the path from first click to first email.

Quick wins the team can make themselves, and a clear path to being found by the people they want to reach.
Audience Growth Manager

The Jewish Independent

A newsroom with strong journalism, loyal readers and well-attended events.

I connected event ticketing to the newsletter and rewrote the sign-up at checkout. That became the model for the strategy across every other channel.

I also set up welcome email automations to nurture new readers, and SEO so the newsroom is easier to find in search.

Event-to-newsletter conversion: 3.6% to 94.7%

Four ways we can work together

Every engagement starts with clarity. Pick the entry point that matches where you are right now.

The Soundcheck. 4 weeks minimum.

Four sessions. Direct access to twenty years of experience. You bring the questions, we work through them together. No report, no deliverables, no prep on your part.

The right place to start if you are not yet sure what you need.

How much, and what do I get?

The Pulse Check. 4–8 weeks.

Not sure where to start? This is your clarity entry point. I go under the hood of your digital presence and tell you, plainly, what is working, what is leaking, and where the people who would come are quietly slipping away.

No jargon. No 40-page report. 


How much, and what do I get?
Crates of vinyl records in a record shop

The Setlist. 6–12 weeks.

The Pulse Check finds the leaks. The Setlist goes further: the story only you can tell, the people it's for, and a plan to reach them.

The right fit when you want more than findings, but not yet a full roadmap.


How much, and what do I get?

The Roadmap. 8-16 weeks.

The full picture. I look at every channel you own, who is actually showing up, and where the gaps are. You leave with a strategy built around what you already have, and a plan your board can actually use. Not a content calendar.

How much, and what do I get?

Need More Than a Roadmap?

Are we a good fit?

Not sure where to start? Every engagement begins with a free 30-minute call. No obligation, no pitch. Just a conversation.

After our audit, you might find you need more than just a plan. Whether it's content direction, copywriting, campaign planning, or tailored support, we're here to help you implement your strategy. Let's discuss how we can work together to bring your vision to life.



 What it's like to work with me

Devon Taylor, Paradise Bookshop + Words in Winter Producer

DEVON TAYLOR Paradise Bookshop I Words in Winter Festival Producer


Working with Lior to achieve a tangible, impactful marketing strategy and to reboot our communications pathways has been seamless. Our small volunteer-led festival needed realistic targets; she helped us create and implement them. A clear, proactive communicator, Lior possesses deep experience and a genuine passion for helping others. 

Image of Ella Wells, ACMI

ELLA WELLS Marketing Coordinator, ACMI


An incredible leader who improves strategy through innovation and creativity. A powerhouse at fundraising and marketing, and an expert in project management, audience engagement, and impactful storytelling.

Image of Shelley Krape, Cofounder THE RAVENS THEA

SHELLEY KRAPE Co-founder, The Ravens Theatre Company, Castlemaine


At the top of her game at marketing, programming, strategic partnership development and fundraising in the Victorian arts and culture landscape. Encouraging, supportive, and trusting of her people to be their best.

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You are doing meaningful work. The right people just aren't finding it yet.


Most of the time, the problem isn’t the quality of the work. It’s that the right people aren’t seeing it, or not enough of them. That’s the gap I help close. Send me an email using this form and I'll be in touch within two working days.

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